Pricing

Priced like a proposal.Published like a menu.

Every project is a scoped build, a care plan, and optional marketing. Builds start at $1,500 paid once, or $187.50/month over 24 months with $0 down and hosting included. Care from $125/month.

Same price either way you pay · Plain-English agreement · You own your domain, always

How Every Project Is Priced

Three parts. Each with its own number.

Your proposal is built the same way this page is: a scoped build, a care plan to keep it running, and marketing only if you want it. No bundle hides the build cost, and nothing here is a "starting at" number that changes once you sign.

Pay Monthly rate = build ÷ 24+ Platform Care. That's the whole formula — the same one in every proposal we send.

1. The Build

Priced by scope, paid your way

Three starting points cover most projects. Your proposal lists the exact scope line by line, and the same build can be paid once or spread over 24months — the price doesn't change, only how you pay it.

Law enforcement, military, or fire & rescue? Special rates for those who serve

Own the code at launch. Billed 40/30/30 — deposit, design approval, launch. Add Platform Care after launch.

Basic Website

A clean, professional presence for a small business or practice.

$1,500one-time

+ Essential Care $125/mo after launch

or pay monthly: $187.50/mo for 24 months, $0 down

Plan My Site
  • Template-based professional design
  • Up to 5 core pages (Home, About, Services, Contact, etc.)
  • Contact form with email notifications
  • Google Business Profile setup
  • On-page SEO basics, sitemap & analytics install
  • Hosting setup on AWS or your preferred cloud
  • 30 days post-launch support

Typical timeline: 2–3 weeks from deposit

Most Popular

Pro Website

Fully custom design for growing businesses that need more pages and features.

$3,000one-time

+ Pro Care $175/mo after launch

or pay monthly: $300/mo for 24 months, $0 down

Plan My Site
  • Fully custom design with interactivity
  • Up to 10 pages (blog, portfolio, landing pages, etc.)
  • Advanced forms (multi-step, file uploads, CRM hand-off)
  • Google Analytics 4 with conversion tracking
  • Advanced on-page SEO & structured data
  • Hosting setup on AWS or your preferred cloud
  • CMS training session + 30 days post-launch support

Typical timeline: 4–6 weeks from deposit

Custom Platform

Database-backed platforms: multi-location sites, client portals, web apps & SaaS.

From $7,500one-time

+ Platform Care $225/mo after launch

or pay monthly: $537.50/mo for 24 months, $0 down

Get a Scoped Quote
  • Bespoke design system: homepage, section templates & interior pages
  • Next.js front end with a self-hosted CMS and PostgreSQL database
  • Scalable data model — add locations, listings, or records yourself
  • Third-party integrations (payments, CRM, property or booking systems)
  • User accounts, roles & secure portals where needed
  • Local SEO schema, GA4 conversion tracking & Google Business Profile
  • CMS training, written guide + 30 days post-launch support

Typical timeline: 6–8 weeks from deposit · final price set in your written proposal

Also Scoped

E-Commerce

Shopify or custom storefronts — built, managed, and actively grown.

From $4,500one-time · or from $412.50/mo with Platform Care included

Book a Scoping Call
  • Store build or replatform (Shopify or custom storefront)
  • Products, collections, checkout & payment setup
  • Apps, themes & integrations kept up to date under Platform Care
  • Conversion tracking and product structured data
  • Third-party costs (Shopify plan, apps, transaction fees) are billed to you directly — never marked up.
2. Platform Care

Hosting, security & maintenance

Sized to your build and included in every Pay Monthly rate. After a one-time build it's the only ongoing cost to keep the site on PortTech hosting — month-to-month, 90days' notice to cancel. Full care plan details

Essential Care

For Basic Website builds

$125/month

1 dev hour / month included

Everything a small business site needs to stay online, secure, and current.

  • Managed cloud hosting, SSL & domain/DNS management
  • Security patches, dependency updates & monthly backups
  • Uptime monitoring
  • 1 development hour every month (bank up to 3)
  • Email support within 2 business days

Pro Care

For Pro Website builds

$175/month

2 dev hours / month included

More hands-on care for bigger sites with forms, SEO, and integrations.

  • Everything in Essential Care
  • 2 development hours every month (bank up to 6)
  • Weekly backups with 30-day retention
  • Priority support within 1 business day
  • Quarterly performance & analytics review

Platform Care

For Custom platforms, e-commerce & web apps

$225/month

2 dev hours / month included

Production-grade care for sites with a database, CMS, or integrations behind them.

  • Everything in Pro Care
  • AWS hosting: application server + managed database, global CDN & WAF
  • Daily database & media backups, 30-day retention, point-in-time restore
  • Uptime alerting; same-day response for site-down issues
  • Quarterly performance & analytics review call

Pay Monthly builds include their paired plan for the full 24-month term; it simply continues on its own afterward. Hosting runs in PortTech's AWS account with a documented, no-cost transfer to your own account at any time.

Add-On Services

Enhance your website experience

Need something extra? These optional services can be added to any website package.

What It Looks Like In Practice

Three example projects, both ways to pay

Pick the row closest to your project. Your proposal will look just like this, with the scope itemized above the totals.

ProjectBuild + care + marketingPay oncePay monthly · months 1–24Month 25 onward
Local service business5-page site, contact form, no marketing yetBasic Website+ Essential Care · no marketing$1,500 upfrontthen $125/mo$187.50/mo$0 down$125/mocare only
Growing practice or firmCustom 10-page site plus steady local SEOPro Website+ Pro Care + Local SEO$3,000 upfrontthen $670/mo$795/mo$0 down$670/mocare + SEO
Multi-location platformDatabase-backed site with integrations, in a growth pushCustom Platform+ Platform Care + Growth SEOFrom $7,500 upfrontthen $1,020/moFrom $1,332.50/mo$0 down$1,020/mocare + SEO

Either way you own the domain and content from day one, and the code on final payment or at the end of the term. Read the plain-English agreement

3. Marketing

SEO, content & ads — optional, month-to-month

Separate from Platform Care, which keeps the site running. Pick the level that matches your growth pace, move up or down as you add locations, and cancel with 90days' notice. Every plan includes a written monthly report.

Local

Keep the SEO foundation working

$495/month

Start with Local
  • 1 SEO blog article / month (800–1,200 words)
  • 2 Google Business Profile posts / month
  • Review monitoring & responses
  • Rank tracking + monthly report
  • Technical SEO monitoring
Recommended

Growth

Recommended for a launch or growth push

$795/month

Start with Growth
  • Everything in Local
  • 2 SEO blog articles / month
  • Weekly Google Business Profile updates + new photos
  • 1 new or refreshed landing page / month
  • Citation & directory build-out (first 90 days), then monitoring
  • AI-search & FAQ content updates
  • Quarterly strategy call

Accelerate

Multi-location or fast growth

$1,295/month

Start with Accelerate
  • Everything in Growth
  • 4 SEO blog articles / month
  • Full Ad Management included (up to $1,000 ad spend)
  • Monthly conversion-rate optimization
  • Neighborhood, service-area or relocation guide content
  • Monthly strategy call
Monthly deliverableLocalGrowthAccelerate
SEO blog / content articles124
Google Business Profile posts24 (weekly)4 (weekly)
New / refreshed landing pages12
Citations & directory listingsBuild-out, then monitoringBuild-out, then monitoring
Google Ads managementAdd-onAdd-onIncluded up to $1k spend
ReportingMonthly reportMonthly report + dashboardMonthly report + dashboard + call
Google Ads & Paid Media

Campaign setup per campaign, management on a simple fee

Available whenever you want to accelerate: search campaigns, remarketing, and Meta lead ads. Ad spend is paid directly to Google or Meta and is never marked up. Full Ad Management is included in the Accelerate plan.

ServiceWhat's includedFee
Starter Campaign (one-time setup)Keyword research & targeting strategy, 1 Google Search campaign, ad copy (up to 3 variations), budget recommendation, conversion tracking$250 per campaign
Growth Campaign (one-time setup)Everything in Starter + landing page optimization, ad extensions, A/B ad testing, weekly optimization suggestionsQuoted per campaign
Full Ad Management (monthly)Ongoing optimization, budget & bid strategy, performance monitoring & reporting, scaling, optional retargeting$350/mo up to $1,000 ad spend · 25% of spend from $1,001–$3,000 · 20% above $3,000

Suggested ad budget during a launch or lease-up: $1,500–$3,000 per month, paid to the platform. Google Ads setup details

Pricing FAQ

Questions about pricing

Want this priced for your project?

Book a free 30-minute discovery call. You'll get a written proposal with the scope itemized, both payment options side by side, and a straight recommendation — even if that's the smaller package.

Book a Free Discovery Call